Public Sector & Local Authorities
Champions of communities, UK public sector organisations power progress, supporting people, places, and purpose.
Boring, slow, safe, vanilla.
Yes, it’s true (not the boring, slow, safe, vanilla bit) the public sector is often underestimated when it comes to brand and marketing, but we have always believed that it doesn’t take huge budgets to make an impact and impact here isn’t about creating huge profits.
The public sector is there to help people and places thrive, whether through, health, education, transport, employment, environment or business, the work it does matters and we want to make sure it delivers, every time.
Our experience
- Helping to build one of the UK’s fastest growing public transport brands
- Reducing 999 calls to a regional ambulance service by over 5% at one of the busiest times of year
- Reducing drink and drug driving and increasing pedestrian safety
- Increasing public transport ticket revenue
- Reducing anti-social behaviour across public transport sites by creating a strong brand partnership
- Increasing bike hire useage
- Increasing the number of journeys made by public transport
- Creating internal comms campaigns to bring staff along on the brand journey
Get in touch to learn more about how we can help.
What we do
We want to help brands to help people, so we use our expertise to focus on four key areas. In a nutshell, here’s what we offer:
Public Sector FAQs
Want to ask something else? Get in touch.
Does BrandXYZ have knowledge of what it’s like to work in-house in the public sector?
Yes, we have lots of experience working in-house in the public sector and understand well the levels of governance and scrutiny that need to be followed, understandably, due to being accountable for public money. We know how to support you through board approvals, work within public sector legal and procurement constraints.
How do push creative boundaries for the public sector without huge campaign costs?
We use insights to really understand what makes your audience tick and then combine it with our passion for developing meaningful creative routes to get them bought into the message. It’s not about having giant budgets; it’s about tapping into trends and data and having just a little bit of bravery, which trust us, goes a long way!
Is BrandXYZ on any procurement frameworks?
Yes, we’re on ProContract and Sell2Wales and also partnered with another organisation called Network for Skills which is on the crown commercial procurement framework. We’re updating the frameworks we’re on regularly so if you need us to join a specific one to help you work with us faster, let us know and we’ll get it set up.
How do you prove success when working with the public sector?
We know that every part of our budget has to be justified, so we work with you to understand what’s most important when it comes to measuring success. Sign-ups, downloads, ticket sales, behaviour change, web traffic, key message impact, media coverage, social media reach or conversion, we’ll work with wider teams in the organisation to make sure we have access to the data we need to build a bespoke report. We’ll tailor it to the c-suite or operational teams, wherever you need to demonstrate performance.
How do you get buy in wider stakeholders and colleagues?
We know that working in the public sector means collaborating with lots of wider teams, whether it’s for input or approval, so we make sure we get stuck in, in all areas of the business. We get out and meet as many people as possible from the teams you need input from, we’ll bring them into meetings, brainstorms and make them feel part of the creative journey.
Ready to start your next project?
Know what your brand needs and think we can help? Or, not sure where to start? A little bit of both?